Uk   Legal Bd&M Q3 2018

Legal BD, Marketing & Communications Market Insights Q3 2018

Published on 12th July 2018

Reflecting back on the last 3 months, the most dominant theme continues to be talent shortages in Legal BD, Marketing & Communications.

This has been most prevalent at senior executive to middle management level with an increasing number of vacancies remaining open for over 2 months. This has been exacerbated by an increasing number of firms providing counter offers, recognising the need to retain staff in a candidate short market. 

The firms that have had the greatest success in hiring have identified transferrable skills and experiences from broader professional services and/or have ensured their recruitment process is quicker, clearer, and focuses on selling the benefits of the role and the firm to the candidate.  

Q2 Snapshot

  • Received instruction on multiple exclusive roles from US firms, ranging from Coordinator to senior management level
  • Placed BDM roles on a permanent & contract basis covering; Finance, TMT, Energy & Corporate.
  • New opportunities created for BD professionals at management & senior management level covering; Litigation, Corporate, Real Estate, Life Sciences, Capital Markets, Project finance & roles operating firmwide.
  • Operating on a number of PR, Events, Bids roles at Assistant/Executive/Coordinator level, plus 20+ BD roles at this level.
  • An upturn in senior interim hiring – successfully placed Head of Marketing position on a long-term contract on top of a number of roles at manager/senior manager level.
  • The Senior Executive to Management bridge has changed extensively in the last half year, with more junior candidates with limited duration of experience but proven achievements in that time frame securing roles that previously commanded double the tenure. This has made the pool for good senior executives (or equivalent level) extremely limited, as candidates are jumping to management level far more quickly than ever before in their career. 

Predictions for Q3

All signs suggest continued demand and growth within the US firms who continue to perform well and look to increase their footprint in the UK/EMEA market. We also expect there to be more demand from the UK firms off the back of releasing very strong financial results and a number of firms going through restructures within their business services functions. 

We also anticipate job volumes for contract roles to continue to increase as the actively looking permanent candidate pool continues to shrink. In some cases, firms are also seeing the benefit of having a slightly more fluid and flexible workforce, opening more volume of roles in part-time positions or offering flexible working arrangements to accommodate the level of uncertainty and change that we’re seeing in BD & Marketing structures.

We also expect the volume of national/regional roles to increase, with some improvement on salaries and in the level and quality of roles on offer. Firms are continuing to expand their regional presence either by way of opening new resource centres which are taking on more administrative, transactional work or actually expanding their fee earner base into the regions to enable more cost-effective solutions to their clients. As a result, business development roles are becoming more regional and more senior, creating more interesting opportunities for people who are keen to escape the big smoke. 

The market continues to be buoyant, with lots of great opportunities for individuals. July will continue to be busy with some vacancies still open from the previous quarter as well as a lot of newly created roles. We also expect there to be some turnover in staff as individuals go through performance and salary review processes. We tend to see August slow-down, mainly because of the holiday season, but the market tends to pick up quickly again as we head into the final quarter of the year. 

Legal BD, Marketing & Communications Salaries Q3 2018

Job Title Permanent Salary per annum (£) Contract Rate (£)
Bids / Proposals Specialists
Head of Bids 80K - 110K 350 - 500 per day
Senior Bid Manager 70K - 90K 200 - 350 per day
Bid Manager 50K - 70K 26 - 33 per hour
Senior Bid Executive 40K - 50K 21 - 26 per hour
Bid Executive 30K - 40K 15 - 21 per hour
Bid Assistant 25K - 30K 13 - 15 per hour
Business Development 
BD Director 100K+ 450+ per day
Head of BD 75K - 140K 400 - 500 per day
Senior BD Manager 70K - 90K 320 - 400 per day
BD Manager 50K - 70K 28 - 36 per hour
Senior BD Executive / Coordinator / Specialist 40K - 50K 19 - 28 per hour
BD Executive / Coordinator 32K - 40K 15 - 21 per hour
BD Assistant 25K - 30K 13 - 15 per hour
BD Administrator 22K - 25K 11 - 13 per hour
Client Relationship Management /
Key Account Management
Head of Client Relationships 100K - 130K 380 - 500 per day
Senior Client Relationship Manager 70K - 100K 320 - 400 per day
Client Relationship Manager 50K - 70K 26 - 38 per hour
Senior Client Relationship Executive 40K - 50K 18 - 26 per hour
Client Relationship Executive 30K - 40K 15 - 21 per hour
Head of Communications / PR (Global remit) 100K - 140K 380 - 550 per day
Head of Communications / PR (National or Europe remit) 70K - 100K 320 - 400 per day
Senior Communications Manager 70K - 95K  
Communications / PR Manager 50K - 70K 26 - 31 per hour
Internal Communications Manager 50K - 65K  
Content Manager / Publishing 50K - 60K  
Senior Communications / PR Executive / Advisor 38K - 45K 20 - 23 per hour
Internal Communications Executive 30K - 40K  
Communications / PR Executive / Advisor 30K - 35K 15 - 18 per hour
Communications / PR Assistant 22K - 30K 13 - 14 per hour
CRM Database
CRM Database Manager 50K - 75K 26 - 31 per hour
CRM Database Executive 30K - 40K 15 - 18 per hour
CRM Database Administrator / Assistant 25K - 28K 13 - 14 per hour
Studio Manager 50K - 65K  
Senior Design Executive 35K - 45K 18 - 23 per hour
Design Executive 30K - 35K 15 - 18 per hour
Design Assistant 23K - 28K 12 - 14 per hour
Digital / Online / Web
Head of Online / Digital 70K - 120K 380 - 520 per day
Digital Manager / Online Manager 45K - 60K 23 - 31 per hour
Intranet Manager (Sharepoint) 45K - 60K  
Social Media Executive 30K - 35K 18 - 23 per hour
Digital Executive 30K - 35K 15 - 18 per hour
Digital Assistant 25K - 28K 15 - 18 per hour
Head of Events 60K - 95K 380 - 250 per day
Events Manager 45K - 60K 23 - 31 per hour
Events Senior Executive 35K - 45K 18 - 23 per hour
Events Executive 30K - 35K 15 - 18 per hour
Head of Marketing / Marketing Director 90K+ 400+ per day
Senior Marketing Manager 70K - 90K 31 - 38 per hour
Marketing Manager 50K - 65K 21 - 31 per hour
Senior Marketing Executive 40K - 45K 18 - 21 per hour
Marketing Executive / Coordinator 30K - 40K 14 - 18 per hour
Marketing Assistant 24K - 30K 13 - 14 per hour
Marketing Administrator 21K - 23K 11 - 13 per hour
Notes on salary table:
  1. Titles and levels vary from organisation to organisation.
  2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
  3. 12-month base salaries are assumed.
  4. All other benefits and bonuses are in addition to these figures.
  5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances.