Legal BD & Marketing Salaries

Legal BD, Marketing & Communications Market Insights Q4 2018

Published on 1st October 2018

Over the past 3 months we have continued to see job numbers increase in legal BD & Marketing, yet candidates remain in short supply, particularly for Bids and BD roles.

This has been most acute at the junior to middle end of the market, with salary increases and counter offers outstripping the salary brackets which these roles have traditionally been aligned to. 

Firms that are successful within the talent-short market continue to be those with a greater degree of flexibility over their hiring strategy - looking at the talent available and how that could fit within their team as opposed to sticking to a rigid set of criteria.

Q3 Snapshot 

  • We have seen a number of newly created positions, with a particular trend on the brand and digital side, including delivery on a senior brand management position for a top 10 global firm.

  • There has been a significant increase in bid and pitch focused opportunities, the highest number of new instructions in this area YTD.

  • We are currently recruiting for a number of senior innovation led roles, highlights include a Commercial Client Management post and a Global Head focusing on innovation and technology delivery.

  • There has been a small downturn in Senior BD posts through the summer, which was anticipated and broadly similar to previous years.

  • Continued presence of US firms hiring newly created positions within the market, especially at BDM and Specialist level.

  • Engaged in a number of European based BD roles, current locations including Munich, Brussels and Paris.

Predictions for the coming quarter

A strong second half to the year is not seeing any decrease in momentum, with a high volume of opportunities across the business development and bids space.

Despite the economic uncertainty of Brexit impending over the coming year, firms are showing very little signs of slowing down with the recruitment within BD and Marketing both in London and across the regions. 

We anticipate a greater increase in contract, part-time and flexible working hours as firms continue to identify the need for ongoing flexibility and better work-life balance. Success with roles in this space has improved confidence in actively promoting and hiring such opportunities as this, in turn, enables firms to better meet their ever-changing needs.

Firms will be looking to Q4 to deliver a final push for outstanding objectives from the 2018 strategy, whilst starting to consider plans for 2019. We are expecting December to have a slowdown in recruitment as firms focus on achieving their final deliverables. September and October a likely to be an affluent and opportune time for jobseekers looking for the next step in their careers.

Legal BD, Marketing & Communications Salaries Q4 2018

Job TitlePermanent Salary per annum (£)Contract Rate (£)
Bids / Proposals Specialists
Head of Bids80K - 110K350 - 500 per day
Senior Bid Manager70K - 90K200 - 350 per day
Bid Manager50K - 70K26 - 33 per hour
Senior Bid Executive40K - 50K21 - 26 per hour
Bid Executive30K - 40K15 - 21 per hour
Bid Assistant25K - 30K13 - 15 per hour
Business Development 
BD Director100K+450+ per day
Head of BD75K - 140K400 - 500 per day
Senior BD Manager70K - 90K320 - 400 per day
BD Manager50K - 70K28 - 36 per hour
Senior BD Executive / Coordinator / Specialist40K - 50K19 - 28 per hour
BD Executive / Coordinator32K - 40K15 - 21 per hour
BD Assistant25K - 30K13 - 15 per hour
BD Administrator22K - 25K11 - 13 per hour
Client Relationship Management /
Key Account Management
Head of Client Relationships100K - 130K380 - 500 per day
Senior Client Relationship Manager70K - 100K320 - 400 per day
Client Relationship Manager50K - 70K26 - 38 per hour
Senior Client Relationship Executive40K - 50K18 - 26 per hour
Client Relationship Executive30K - 40K15 - 21 per hour
Head of Communications / PR (Global remit)100K - 140K380 - 550 per day
Head of Communications / PR (National or Europe remit)70K - 100K320 - 400 per day
Senior Communications Manager70K - 95K
Communications / PR Manager50K - 70K26 - 31 per hour
Internal Communications Manager50K - 65K
Content Manager / Publishing50K - 60K
Senior Communications / PR Executive / Advisor38K - 45K20 - 23 per hour
Internal Communications Executive30K - 40K
Communications / PR Executive / Advisor30K - 35K15 - 18 per hour
Communications / PR Assistant22K - 30K13 - 14 per hour
CRM Database
CRM Database Manager50K - 75K26 - 31 per hour
CRM Database Executive30K - 40K15 - 18 per hour
CRM Database Administrator / Assistant25K - 28K13 - 14 per hour
Studio Manager50K - 65K
Senior Design Executive35K - 45K18 - 23 per hour
Design Executive30K - 35K15 - 18 per hour
Design Assistant23K - 28K12 - 14 per hour
Digital / Online / Web
Head of Online / Digital70K - 120K380 - 520 per day
Digital Manager / Online Manager45K - 60K23 - 31 per hour
Intranet Manager (Sharepoint)45K - 60K
Social Media Executive30K - 35K18 - 23 per hour
Digital Executive30K - 35K15 - 18 per hour
Digital Assistant25K - 28K15 - 18 per hour
Head of Events60K - 95K380 - 250 per day
Events Manager45K - 60K23 - 31 per hour
Events Senior Executive35K - 45K18 - 23 per hour
Events Executive30K - 35K15 - 18 per hour
Head of Marketing / Marketing Director90K+400+ per day
Senior Marketing Manager70K - 90K31 - 38 per hour
Marketing Manager50K - 65K21 - 31 per hour
Senior Marketing Executive40K - 45K18 - 21 per hour
Marketing Executive / Coordinator30K - 40K14 - 18 per hour
Marketing Assistant24K - 30K13 - 14 per hour
Marketing Administrator21K - 23K11 - 13 per hour

Notes on salary table:
  1. Titles and levels vary from organisation to organisation.
  2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
  3. 12-month base salaries are assumed.
  4. All other benefits and bonuses are in addition to these figures.
  5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances.