
BD&M Accountancy, Consultancy & Property Market Insights Q2 2018
Published on 3rd April 2018
Q1 got off to a slow start, although job flow quickly ramped up through February and into March with a number of clients growing their teams in the consultancy, property and accountancy space. For the first time in a while, we are also beginning to see a clear split between marketing and business development roles, with the latter tending to have more of a sales focus; as opposed to the traditional internal-facing business development, especially within the accountancy sector.
A notable trend following from 2017 to 2018 is the continued lack of talent actively in the market for new opportunities. It is still a positive time to be in the market as a candidate, with a number of candidates having multiple interviews with multiple clients for similar roles. Due to active talent being scarce, opportunities have to appeal to a passive pool of individuals to pique their interest. Reputation, brand and how the particular role will enhance their career are therefore becoming incredibly important. There is also a noticeable trend with the clients that are most successful in securing the candidates, with all tending to have three things in common;
- They move quickly with the interview process, even if there are 3 – 4 interviews, they are keeping the stages very close together
- The clients are offering flexible/agile working as part of their overall package, whether it be shortened/flexible hours or allowing working from home
- The clients are selling to the candidates in the interviews. A lot of time the candidates are now choosing roles around the relationship they have with the interviewer as opposed to just salary or progression, although it goes without saying these still play a major part.
SKILLS IN DEMAND
The last three months have also seen the rise of PR. After a number of years of having the odd role here and there, we have seen an influx from Exec level through to Director within property, accountancy and agency side.
Consultancy has seen the continuation in recruiting Marketing specialists at all levels, with a particular influx of sector-specific Marketing Manager positions.
Property is following in a similar fashion, seemingly keen on taking from the legal market.
The accountancy sector seems to be focusing more evidently on sales, with a number of clients recruiting BD roles which have clear financial targets set against them and are backed up by a commission structure. This sector has also seen a rise in the recruitment for strong graduates looking to start/develop a career within marketing and business development, the lack of graduates looking to make this move will be a challenge moving forward.
PREDICTIONS FOR THE COMING QUARTER
Moving forward, the market indicates that it is business as usual. Inevitably, with April coming and many firms Year Ends, there will come new budgets and thus the knock-on effect of new hires being signed off for growing teams. At present, Brexit still seems to be having little effect within professional services recruitment, so it appears an extension of high job flow and candidate demands is very much on the cards.
BD, Marketing & Communications Salaries Q2 2018*
Job Title | Permanent Salary per annum (£) | Contract Rate (£) |
Bids / Proposals Specialists | ||
Head of Bids | 80K - 110K | 350 - 500 per day |
Senior Bid Manager | 65K - 90K | 200 - 350 per day |
Bid Manager | 50K - 65K | 26 - 33 per hour |
Senior Bid Executive | 40K - 50K | 21 - 26 per hour |
Bid Executive | 30K - 40K | 15 - 21 per hour |
Bid Assistant | 25K - 30K | 13 - 15 per hour |
Business Development | ||
BD Director | 100K+ | 450+ per day |
Head of BD | 75K - 120K | 400 - 500 per day |
Senior BD Manager | 70K - 90K | 320 - 400 per day |
BD Manager | 55K - 70K | 28 - 36 per hour |
Sales Manager | 50K – 65K | 26 – 33 per hour |
Senior BD Executive / Coordinator | 38K - 55K | 19 - 28 per hour |
Sales Executive | 30K – 45K | 15 – 23 per hour |
BD Executive / Coordinator | 30K - 40K | 15 - 21 per hour |
BD Assistant | 25K - 30K | 13 - 15 per hour |
BD Administrator | 22K - 25kK | 11 - 13 per hour |
Client Relationship Management | ||
Head of Client Relationships | 80K - 120K | 380 - 500 per day |
Senior Client Relationship Manager | 70K - 90K | 320 - 400 per day |
Client Relationship Manager | 50K - 75K | 26 - 38 per hour |
Senior Client Relationship Executive | 35K - 50K | 18 - 26 per hour |
Client Relationship Executive | 30K - 40K | 15 - 21 per hour |
Communications (including internal comms and CSR) | ||
Head of Communications (Global remit) | 80K - 140K | 380 - 550 per day |
Head of Communications (National or Europe remit) | 70K - 100K | 320 - 400 per day |
Communications Manager | 50K - 60K | 26 - 31 per hour |
Senior Communications Executive | 38K - 45K | 20 - 23 per hour |
Communications Executive | 30K - 35K | 15 - 18 per hour |
Communications Assistant | 22K - 30K | 13 - 14 per hour |
CRM Database | ||
CRM Database Manager | 50K - 60K | 26 - 31 per hour |
CRM Database Executive / Steward | 30K - 35K | 15 - 18 per hour |
CRM Database Administrator / Assistant | 25K - 28K | 13 - 14 per hour |
Design | ||
Senior Design Executive | 35K - 45K | 18 - 23 per hour |
Design Executive | 30K - 35K | 15 - 18 per hour |
Design Assistant | 23K - 28K | 12 - 14 per hour |
Digital / Online / Web | ||
Head of Online / Digital | 70K - 120K | 380 - 520 per day |
Web Content Manager / Online Manager | 45K - 60K | 23 - 31 per hour |
Social Media Executive | 30K - 35K | 18 - 23 per hour |
Web Content Executive | 30K - 35K | 15 - 18 per hour |
Web Content Assistant | 25K - 28K | 15 - 18 per hour |
Events | ||
Head of Events | 60K - 80K | 250 - 380 per day |
Events Manager | 45K - 60K | 23 - 31 per hour |
Events Senior Executive | 35K - 45K | 18 - 23 per hour |
Events Executive | 30K - 35K | 15 - 18 per hour |
Events Assistant | 23K - 30K | 12 - 15 per hour |
Marketing | ||
Head of Marketing / Marketing Director | 90K+ | 400+ per day |
Senior Marketing Manager | 60K - 85K | 31 - 38 per hour |
Marketing Manager | 40K - 60K | 21 - 31 per hour |
Senior Marketing Executive | 35K - 40K | 18 - 21 per hour |
Marketing Executive / Coordinator | 28K - 35K | 14 - 18 per hour |
Marketing Assistant | 24K - 28K | 13 - 14 per hour |
Marketing Administrator | 21K - 23K | 11 - 13 per hour |
PR | ||
Head of PR (Global remit) | 80K - 120K | 380 - 550 per day |
Head of PR (National or Europe remit) | 70K - 90K | 320 - 450 per day |
PR Manager | 45K - 70K | 26 - 36 per hour |
PR Senior Executive | 40K - 50K | 21 - 26 per hour |
PR Executive | 28K - 40K | 15 - 21 per hour |
PR Assistant | 21K - 27K | 11 - 14 per hour |
Notes on salary table:
- Titles and levels vary from organisation to organisation
- The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly
- 12-month base salaries are assumed
- All other benefits and bonuses are in addition to these figures
- Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances