Business Development & Marketing Executive

Position: Business Development and Marketing Executive

Top accountancy firm

This firm is dedicated to fostering a supportive and inclusive environment where diversity is celebrated. They aim to retain and grow their client base, attract new clients, and enhance the brand. As a Business Development Executive, you will be instrumental in executing strategic plans and ensuring their communications resonate with their target audiences. They offer a vibrant culture and excellent benefits to employees.

About You

You have a proven track record in executing marketing and business development strategies within a professional services setting. You are adept at advising and challenging partners and possess a comprehensive understanding of the marketing mix, including communications, data analytics, targeted campaigns, and client care.

Key Responsibilities

• Partner with colleagues to develop and implement strategic initiatives.
• Design and execute targeted business development campaigns, following up with sales efforts.
• Oversee multi-channel communication campaigns, ensuring they are engaging and effective.
• Create and refine compelling content, such as articles, reports, and brochures.
• Assist with bids, tenders, and presentations.
• Focus on client retention and growth through strategic client care.
• Utilise CRM systems to manage and analyze profit centre data and pipelines.
• Support internal marketing and cross-selling initiatives.
• Maintain and enhance web and social media presence.
• Organise and manage events, including webinars.
• Conduct market research and competitor analysis.
• Manage budgets and resources to maximize return on investment.
• Collaborate with team members to ensure alignment and share best practices.

Skills & Expertise

• Strong background in marketing and business development, with experience in planning and execution.
• Experience in a professional services firm, ideally in accountancy or law.
• Confident in persuasion, influence, and collaboration.
• Energetic and proactive, with a drive to initiate and implement processes.
• Skilled in managing multiple projects, with the ability to prioritize and delegate.
• Knowledgeable in digital marketing and CRM systems.
• Excellent written communication skills with a keen eye for detail.
• Proficient in Microsoft Office, including Excel, Word, PowerPoint, Outlook, and Teams.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer £200 in shopping vouchers for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.co.uk/refer-a-friend