Published on 25th May 2021
For most Marketing Executives, there will come a time in your marketing career when you want more. Whether it’s looking for more responsibility, more of a challenge, or in some cases a new role title for seniority.
Whatever your motivations, receiving a promotion can be challenging and sometimes a daunting prospect.
Have you ever taken a step back to think, (aside from the salary and the LinkedIn job title...) what is the actual difference between a Marketing Executive and a Manager? How will my role change? What will I be expected to do differently? Am I ready?
After speaking with a number of professional services marketing & BD professionals who have already made this jump, let’s look at a few of the main differences that you can expect to see.
1. Senior Stakeholder Relationships
“Both roles need to develop strong stakeholder relationships, but a manager will leverage them to effect change while an exec relies on them to deliver day-to-day activities”. James Metcalf
Challenging senior stakeholders can sometimes be difficult if you don’t have the confidence or are new to a company. If you’re considering taking the step up to manager, then this is something you should start to think about.
As a Marketing Executive, it’s easy to feel that you’re not being perceived or valued as a thought partner to senior stakeholders, however, it’s important to realise that you don’t need to have a manager title in order to act Inquisitively and consult stakeholders when needed. This will show them that you’re adding further value and will result in building trust and overall stronger relationships.
“The biggest difference is that you leap from implementing a strategy to advising on strategy.” Yasmin Greenfield
Before you reach manager level, you’ll find yourself implementing the strategy, but once you become a manager you’ll be tasked with the actual development of the strategy from scratch.
You will then need to ensure that you’re measuring the success, timing, and budget. Have the confidence to know that you have some great ideas and are more than capable of making suggestions when it comes to strategic decisions, not just implementing them.
3. Team building
“A manager is more focused on building team capacity and capabilities through effective recruitment and identification of other resources”.
As a manager, you’re no longer only responsible for yourself and your own development. As you get more experienced you will start to line manage team members and be expected to recruit and even build teams.
The earlier you can demonstrate interest and start to get involved in the strategy behind growing out teams, the easier the transition will be when you become a manager.
4. Internal Perception
“Managers focus more on leading by example and mentoring other members of staff. Your company will want to see that your peers look to you for support and/or guidance. Picture yourself as an ambassador – join some extracurricular groups if you haven’t already”. Yasmin Greenfield
As a manager, you’re perceived as much more of a thought partner/advisor to the business than when you were at the exec level. Think about the language you use every day in the office whether it’s communicated verbally or via email.
To make that leap to manager, you need to show your stakeholders/line manager that you’re confident in your own ability to advise. Something as simple as using language like i.e. “I’d advise that we implement the following...” rather than i.e. “Maybe we should do the following...” Start to change the language you use, then you’ll start to see the feedback needed to support your case.
There we have it! 4 main differences between being a Marketing Executive and a Marketing Manager.
Whether you’re already at this stage or it’s something you’ll be considering further down the line, it’s good to start thinking about these points and to start putting them into practice.