BD, Marketing and Communications Market Insights Q1 2017
Published on 16th January 2017
After a quiet summer following the referendum result we have seen a strong increase in job opportunities within professional services at all levels.
In the legal industry and built environment areas, most of the demand has come off the back of replacement hiring and restructuring, whilst in management consultancy and accountancy firms we have seen increase in roles due to growth.
Skills in demand
There has been huge demand and a real shortage of talent at Business Development and Marketing Executive level.
Bids roles at all levels and Interaction specialists within the legal sector are also in high demand.
These skills shortages have led to firms hiring outside of their sector more than ever to fill positions. This has resulted in salary increases for these roles as well as a rise in a counter offers as firms worry not only about losing their best talent but also replacing them.
On the agency side we have seen an increase in firms hiring PR specialists.
Mergers and Acquisitions
We have seen a great deal of M&A activity across professional services during the last 18 months and that trend has continued in recent months with some high profile movement, particularly in the legal and consultancy areas.
Predictions for 2017
We expect the current uncertainty in the market to remain during the next quarter and throughout 2017. Early signs suggest continued movement within the legal industry including at Director level.
We expect to see continued growth within the management consultancy space.
Advice for employers
Be prepared to really sell opportunities if you want to secure the best talent. In a candidate short market, talented candidates will have multiple offers so its important that you make your opportunity stand out. If you don’t, your competitors will.
Advice for jobseekers
Really think about what’s important for you when either moving roles or staying at your current firm. It is very tempting to immediately go with the opportunity that pays the most, whether this be a new position or a counter offer made by your current employer, but how does that align with your career aspirations and overall enjoyment of the role?
BD, Marketing & Communications Salaries Q1 2017
Job Title | Permanent Salary per annum (£) | Contract rate (£) |
Bids / Proposals Specialists |
Head of Bids | 80K - 110K | 350 - 500 per day |
Senior Bid Manager | 65K - 90K | 200 - 350 per day |
Bid Manager | 50K - 65K | 26 - 33 per hour |
Senior Bid Executive | 40K - 50K | 21 - 26 per hour |
Bid Executive | 30K - 40K | 15 - 21 per hour |
Bid Assistant | 25K - 30K | 13 - 15 per hour |
Business Development |
BD Director | 100K+ | 450+ per day |
Head of BD | 85K - 100K+ | 400 - 450 per day |
Senior BD Manager | 70K - 90K | 320 - 400 per day |
BD Manager | 55K - 70K | 28 - 36 per hour |
Senior BD Executive / Coordinator | 38K - 55K | 19 - 28 per hour |
BD Executive / Coordinator | 30K - 40K | 15 - 21 per hour |
BD Assistant | 25K - 30K | 13 - 15 per hour |
BD Administrator | 22K - 25kK | 11 - 13 per hour |
Client Relationship Management |
Head of Client Relationships | 80K - 110K | 380 - 500 per day |
Senior Client Relationship Manager | 70K - 90K | 320 - 400 per day |
Client Relationship Manager | 50K - 75K | 26 - 38 per hour |
Senior Client Relationship Executive | 35K - 50K | 18 - 26 per hour |
Client Relationship Executive | 30K - 40K | 15 - 21 per hour |
Communications (including internal comms and SCR) |
Head of Communications (Global remit) | 80K - 140K | 550 - 380 per day |
Head of Communications (National or Europe remit) | 70K - 100K | 320 - 400 per day |
Communications Manager | 50K - 60K | 26 - 31 per hour |
Senior Communications Executive | 38K - 45K | 20 - 23 per hour |
Communications Executive | 30K - 35K | 15 - 18 per hour |
Communications Assistant | 22K - 30K | 13 - 14 per hour |
CRM Database |
CRM Database Manager | 50K - 60K | 26 - 31 per hour |
CRM Database Executive / Steward | 30K - 35K | 15 - 18 per hour |
CRM Database Administrator / Assistant | 25K - 28K | 13 - 14 per hour |
Design |
Senior Design Executive | 35K - 45K | 18 - 23 per hour |
Design Executive | 30K - 35K | 15 - 18 per hour |
Design Assistant | 23K - 28K | 12 - 14 per hour |
Digital / Online / Web |
Head of Online / Digital | 70K - 120K | 380 - 520 per day |
Web Content Manager / Online Manager | 45K - 60K | 23 - 31 per hour |
Social Media Executive | 30K - 35K | 18 - 23 per hour |
Web Content Executive | 30K - 35K | 15 - 18 per hour |
Web Content Assistant | 25K - 28K | 15 - 18 per hour |
Events |
Head of Events | 60K - 80K | 380 - 250 per day |
Events Manager | 45K - 60K | 23 - 31 per hour |
Events Senior Executive | 35K - 45K | 18 - 23 per hour |
Events Executive | 30K - 35K | 15 - 18 per hour |
Events Assistant | 23K - 30K | 12 - 15 per hour |
Marketing |
Head of Marketing / Marketing Director | 90K+ | 400+ per day |
Senior Marketing Manager | 60K - 85K | 31 - 38 per hour |
Marketing Manager | 40K - 60K | 21 - 31 per hour |
Senior Marketing Executive | 35K - 40K | 18 - 21 per hour |
Marketing Executive / Coordinator | 28K - 35K | 14 - 18 per hour |
Marketing Assistant | 24K - 28K | 13 - 14 per hour |
Marketing Administrator | 21K - 23K | 11 - 13 per hour |
PR |
Head of PR (Global remit) | 80K - 120K | 550 - 380 per day |
Head of PR (National or Europe remit) | 70K - 90K | 320 - 450 per day |
PR Manager | 45K - 70K | 26 - 36 per hour |
PR Senior Executive | 40K - 50K | 21 - 26 per hour |
PR Executive | 28K - 40K | 15 - 21 per hour |
PR Assistant | 21K - 27K | 11 - 14 per hour |
* Notes on salary table
1. Titles and levels vary from organisation to organisation.
2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
3. 12-month base salaries are assumed.
4. All other benefits and bonuses are in addition to these figures.
5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances.