Uk  Bd&M&C

BD, Marketing and Communications Market Insights Q1 2017

Published on 16th January 2017

​After a quiet summer following the referendum result we have seen a strong increase in job opportunities within professional services at all levels.

In the legal industry and built environment areas, most of the demand has come off the back of replacement hiring and restructuring, whilst in management consultancy and accountancy firms we have seen increase in roles due to growth.  

Skills in demand

There has been huge demand and a real shortage of talent at Business Development and Marketing Executive level. 

Bids roles at all levels and Interaction specialists within the legal sector are also in high demand.

These skills shortages have led to firms hiring outside of their sector more than ever to fill positions. This has resulted in salary increases for these roles as well as a rise in a counter offers as firms worry not only about losing their best talent but also replacing them. 

On the agency side we have seen an increase in firms hiring PR specialists.

Mergers and Acquisitions

We have seen a great deal of M&A activity across professional services during the last 18 months and that trend has continued in recent months with some high profile movement, particularly in the legal and consultancy areas.

Predictions for 2017

We expect the current uncertainty in the market to remain during the next quarter and throughout 2017. Early signs suggest continued movement within the legal industry including at Director level.

We expect to see continued growth within the management consultancy space.

Advice for employers

Be prepared to really sell opportunities if you want to secure the best talent. In a candidate short market, talented candidates will have multiple offers so its important that you make your opportunity stand out. If you don’t, your competitors will.

Advice for jobseekers

Really think about what’s important for you when either moving roles or staying at your current firm. It is very tempting to immediately go with the opportunity that pays the most, whether this be a new position or a counter offer made by your current employer, but how does that align with your career aspirations and overall enjoyment of the role? 

BD, Marketing & Communications Salaries Q1 2017

Job TitlePermanent Salary per annum (£)Contract rate (£)
Bids / Proposals Specialists
Head of Bids80K - 110K350 - 500 per day
Senior Bid Manager65K - 90K200 - 350 per day
Bid Manager50K - 65K26 - 33 per hour
Senior Bid Executive40K - 50K21 - 26 per hour
Bid Executive30K - 40K15 - 21 per hour
Bid Assistant25K - 30K13 - 15 per hour
Business Development
BD Director100K+450+ per day
Head of BD85K - 100K+400 - 450 per day
Senior BD Manager70K - 90K320 - 400 per day
BD Manager55K - 70K28 - 36 per hour
Senior BD Executive / Coordinator38K - 55K19 - 28 per hour
BD Executive / Coordinator30K - 40K15 - 21 per hour
BD Assistant25K - 30K13 - 15 per hour
BD Administrator22K - 25kK11 - 13 per hour
Client Relationship Management
Head of Client Relationships80K - 110K380 - 500 per day
Senior Client Relationship Manager70K - 90K320 - 400 per day
Client Relationship Manager50K - 75K26 - 38 per hour
Senior Client Relationship Executive35K - 50K18 - 26 per hour
Client Relationship Executive30K - 40K15 - 21 per hour
Communications (including internal comms and SCR)
Head of Communications (Global remit)80K - 140K550 - 380 per day
Head of Communications (National or Europe remit)70K - 100K320 - 400 per day
Communications Manager50K - 60K26 - 31 per hour
Senior Communications Executive38K - 45K20 - 23 per hour
Communications Executive30K - 35K15 - 18 per hour
Communications Assistant22K - 30K13 - 14 per hour
CRM Database
CRM Database Manager50K - 60K26 - 31 per hour
CRM Database Executive / Steward30K - 35K15 - 18 per hour
CRM Database Administrator / Assistant25K - 28K13 - 14 per hour
Senior Design Executive35K - 45K18 - 23 per hour
Design Executive30K - 35K15 - 18 per hour
Design Assistant23K - 28K12 - 14 per hour
Digital / Online / Web
Head of Online / Digital70K - 120K380 - 520 per day
Web Content Manager / Online Manager45K - 60K23 - 31 per hour
Social Media Executive30K - 35K18 - 23 per hour
Web Content Executive30K - 35K15 - 18 per hour
Web Content Assistant25K - 28K15 - 18 per hour
Head of Events60K - 80K380 - 250 per day
Events Manager45K - 60K23 - 31 per hour
Events Senior Executive35K - 45K18 - 23 per hour
Events Executive30K - 35K15 - 18 per hour
Events Assistant23K - 30K12 - 15 per hour
Head of Marketing / Marketing Director90K+400+ per day
Senior Marketing Manager60K - 85K31 - 38 per hour
Marketing Manager40K - 60K21 - 31 per hour
Senior Marketing Executive35K - 40K18 - 21 per hour
Marketing Executive / Coordinator28K - 35K14 - 18 per hour
Marketing Assistant24K - 28K13 - 14 per hour
Marketing Administrator21K - 23K11 - 13 per hour
Head of PR (Global remit)80K - 120K550 - 380 per day
Head of PR (National or Europe remit)70K - 90K320 - 450 per day
PR Manager45K - 70K26 - 36 per hour
PR Senior Executive40K - 50K21 - 26 per hour
PR Executive28K - 40K15 - 21 per hour
PR Assistant21K - 27K11 - 14 per hour

* Notes on salary table

1. Titles and levels vary from organisation to organisation.
2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
3. 12-month base salaries are assumed.
4. All other benefits and bonuses are in addition to these figures.
5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances.