Marketing Manager Jobs

Are you looking for a new Marketing Manager job in Professional Services? Then you've come to the right place.

We specialise in connecting marketing professionals with leading UK, US and International law firms - from Magic Circle giants to regional practices seeking their next senior hire, as well as leading Accountancy Practices and Managing Consultancies across the UK and Europe.

What does a Marketing Manager do in a law firm or professional services firm?

A Marketing Manager at a law firm is responsible for developing and executing marketing strategies that support practice group growth, client development, and brand positioning. Unlike agency or consumer roles, legal marketing requires a nuanced understanding of professional services, regulatory constraints, and stakeholder management across partners and fee-earners.

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Day-to-day responsibilities typically include managing pitch and tender processes, overseeing digital channels, producing thought leadership content, running events (both in-person and virtual), and working closely with the business development team to convert prospects into clients.

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Essential skills for a law firm Marketing Manager

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Must-have skills

• Professional services or legal marketing experience

• Pitch and tender process management

• Stakeholder management at partner level

• Digital marketing and CRM systems (e.g. InterAction, Salesforce)

• Budget ownership and reporting

• Events management (seminars, webinars, client entertaining)

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Nice-to-have skills

• Legal directories experience (Chambers, Legal 500)

• Content marketing and thought leadership production

• PR and media relations in a legal context

• Experience with practice group or sector marketing

• CIM qualification or equivalent

• International or cross-border campaign management

How much does a Marketing Manager earn in a law firm or professional services firm?

Salaries vary significantly by firm tier, location, and specialism. Download our latest salary guide for the latest salary guidance.

Download the marketing salary guide

Marketing Manager in law firms and professional services - FAQs

Do I need a legal background to become a Marketing Manager at a law firm?

You do not need to be legally qualified to work as a Marketing Manager in a law firm. Most firms value professional services marketing experience more highly than legal knowledge. What matters is your ability to understand the partnership model, work with senior stakeholders, manage complex pitches, and market specialist expertise credibly. Some firms will prioritise candidates who have worked in other professional services such as accountancy or consultancy if direct legal experience is limited.

What is the difference between a Marketing Manager and a Business Development Manager in a law firm?

In law firms, Marketing Managers typically focus on brand, communications, digital presence, events, and content, while Business Development (BD) Managers focus on client relationships, pitches, tenders, and revenue generation. At many firms, these roles overlap significantly or are combined into a hybrid 'Marketing & BD Manager' role. Smaller firms often expect one person to cover both functions, whereas larger firms maintain separate specialist teams.

What qualifications do law firms and professional services firms look for in a Marketing Manager?

A degree in Marketing, Communications, Business, or a related discipline is typically expected, though not always essential. The CIM (Chartered Institute of Marketing) qualification - particularly the CIM Diploma - is well regarded in the legal sector. More than formal qualifications, firms prioritise demonstrable experience in professional services marketing, a strong portfolio of campaigns and pitches, and the ability to influence at partner level.

Is it possible to work remotely as a Marketing Manager at a law firm?

Hybrid working is now standard across most UK law firms, with the typical expectation being two to three days in the office per week. Fully remote roles are rare at the Marketing Manager level due to the need for face-to-face partner engagement and attendance at client events. Some regional and boutique firms have adopted more flexible arrangements, particularly for experienced candidates. Fully office-based roles still exist, primarily at US-headquartered firms in London.

What are the career progression paths for a Marketing Manager in a professional services firm?

Typical progression routes include Senior Marketing Manager, Head of Marketing (or Head of BD), and ultimately Chief Marketing Officer (CMO) or Director of Business Development and Marketing. At larger firms, specialisation in a practice area - such as disputes, finance, or real estate - can accelerate progression. Some experienced professionals move laterally into consulting roles advising law firms, or into management roles in other professional services sectors such as financial services or accountancy.

Where can I find the latest Marketing Manager job opportunities?

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