Senior BD Exec - Corporate/Commercial

Working in an exciting and fast paced environment, you will directly support the teams on the full breadth of BD and marketing activity and seek to help build profile and win work.

We can offer you the opportunity to be part of a forward-thinking team where your contributions are valued and growth is encouraged.

Main duties and responsibilities

Strategy & implementation

◤ Working with the Senior BD & Marketing Manager, develop and implement business development strategies that align with the firm's objectives and growth targets in for the Corporate, Tax, Employment and Immigration teams.

◤ Inspire and engage the partners and fee earners in each team and as a group with a creative and market led approach to business development and marketing initiatives.

◤ Take ownership and implementation of the business development and marketing infrastructure for all of the practice groups supported by this role.

◤ Conduct thorough market research and competitive analysis to identify opportunities for growth and areas for improvement.

◤ Participate and follow up on action points from BD meetings.

◤ Support the lawyers in each team to build and maintain relationships with key intermediaries and referrers.

◤ Support fee earners in the development and implementation of personal BD plans ensuring clear action points.

◤ Work closely with partners, associates and other team members to coordinate BD activities across Forsters in order to leverage internal expertise and cross-selling opportunities (including our cross-practice sector and jurisdictional groups).

◤ Develop and monitor the marketing and BD budget.

◤ Ensure that the teams maximise ROI in relation to conference attendance (e.g. IBA conferences)

◤ Monitor and report on BD activities, measuring their impact and effectiveness to inform future strategies.

Marketing campaigns

◤ Support the team on the design and implementation of campaigns, including research, content, managing intermediary contacts and coordination with the Events and Comms teams.

◤ Be responsible for maintaining the momentum of campaigns once launched by supporting fee earners to engage with the campaign and generate business leads.

Communications

◤ Collaborating with the Knowledge Development Lawyers seek opportunities for each team to showcase their insights and market knowledge through content creation relating to relevant news, cases and legislation changes.

◤ Manage internal and external communications, including drafting and editing copy for mailshots, newsletters and website content.

◤ Manage the inventory of marketing materials, ensuring they are up-to-date and available for use in business development activities.

◤ Coordinate the award application process and promotion of any shortlisting's or wins.

◤ Provide support on the submission process and promotion of the key legal directories.

◤ Manage relationships with relevant networks and memberships ensuring we maximise ROI.

◤ Support the development and execution of client seminars, workshops and events, liaising with other team members (including the Events team) as appropriate.

Pitching/new business

◤ Lead the creation of compelling and competitive proposals, ensuring alignment with client needs and firm capabilities.

◤ Create and maintain a library of credentials and marketing materials covering sectors and services.

Skills

◤ Minimum of 5 years' experience in business development, preferably within the legal or professional services sector.

◤ Proficient in use of MS Office (specifically Word, Excel and PowerPoint). Experience using Vuture is desirable.

◤ Developed communication (both oral and written) and interpersonal skills with ability to liaise effectively with internal clients and colleagues and external media, suppliers and consultants.

◤ Excellent administration, organisational and prioritisation skills with ability to manage time efficiently.

◤ Excellent attention to detail, accurate and thorough.