Marketing Systems Analyst

Location: Liverpool
Contract Type: Full-time
Specialisation: BD, Marketing & Communications
Salary: £35000.00 - £40000.00 per annum
REF: BBBH253587_1640258425

Marketing Systems Analyst

A global law firm with 28 offices internationally and over 300 partners is looking for a bright and talented Marketing Systems Analyst to join their Liverpool office. Within this role you will be working within the Business Development, Marketing and Communications team helping to drive profitable revenue growth and strengthen strategic relationships.

Role and Responsibilities

  • A focus on profitable revenue growth and market leadership, primarily in our core sectors (Technology, Life Sciences, Private Wealth and Real Estate), and through the practices which drive them (Corporate, Disputes, and IP).
  • Development of strategic client and intermediary relationships to deliver revenue growth and enhance our profile with key decision makers and influences.
  • Facilitating the development of an engaged and proud alumni community, with a view to supporting their role brand ambassadors, identifying new revenue streams and building key relationships.
  • To develop digital marketing strategy to increase brand profile, visits and visitor engagement across all online platforms/channels.
  • To establish digital scope of firm initiatives by studying strategic business drivers; discovering and validating technical requirements and parameters; obtaining input from fee earners and PSLs to recommend changes and steps forward always based on improving quality of output and target hits.
  • To work with the business to determine areas for new web/microsite/app content, aligned with the firm's strategic priorities.
  • To oversee and advise the digital team (and wider BD M&C team) with regards to website, social media, alumni and newsletter production to include agreeing client service levels, time management, project scoping, work allocation and reviews.
  • To advise teams on strategies for increasing reach, including natural and paid search, social media (including promoted) including keyword research, PPC and social media.
  • To engage the firm on best practice social media behaviour and expectations. Providing tools or detailed guidance to facilitate engagement.
  • Line management of three UK-based Digital Executives.

About you

  • You will have proven experience of project managing web development projects.
  • You will have solid social media experience within the context of professional services.
  • Experience of integration between website (ideally Sitecore), OnePlace, sharepoint and other marketing systems.
  • You will have excellent written and oral communication skills and strong digital content editing skills.

If you think this could be you rnext challenege please apply online ASAP!

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