Why LinkedIn matters for Senior tax professionals

As a specialist tax recruiter, I often speak with senior tax professionals who underestimate the power of LinkedIn, assuming it’s only relevant when actively job-hunting. While that may have been somewhat true five or six years ago, today, LinkedIn has evolved into an essential professional networking tool. At the senior level, where business development and client relationships become a larger focus, maintaining a strong LinkedIn presence can be a game-changer.

Many of my candidates who have progressed through the business case interview stage reference LinkedIn as a key tool in expanding their network and reaching potential clients. Additionally, employers and recruiters frequently check LinkedIn to supplement the information found in a CV. Some even request LinkedIn profiles directly after reviewing a CV to get a fuller picture of a candidate.

Key steps to optimise your LinkedIn profile

If you’re a senior tax professional looking to enhance your LinkedIn presence, here are some essential steps:

1. Use a professional and updated profile photo

A high-quality, professional headshot helps create a strong first impression. It also makes networking easier, as people will recognise you from LinkedIn when meeting in person. Avoid outdated photos or casual images—professionalism is key.

2. Ensure accuracy and consistency with your CV

Your LinkedIn profile should reflect the same information as your CV. Employers and recruiters will often cross-check both, and inconsistencies could raise red flags. Regularly update your job titles, responsibilities, and achievements to maintain accuracy.

3. Engage with industry discussions

Active participation in discussions about tax legislation, regulatory changes, and industry trends can position you as a thought leader. For instance, recent conversations around non-dom tax rules and budget updates have been significant in the tax community. Engaging in these topics through posts, comments, or articles can elevate your professional profile.

4. Post and share relevant content

Regularly sharing insights, news, and commentary on industry developments showcases your expertise and thought leadership. A colleague recently attended a networking event where someone recognised her from LinkedIn posts and later became a client. This example highlights the tangible benefits of an active LinkedIn presence.

5. Network and connect strategically

Building a quality LinkedIn network goes beyond just adding connections. Engage with colleagues, industry peers, and potential clients by commenting on their posts, sharing valuable content, and initiating meaningful conversations. This proactive approach can lead to new opportunities and strengthen existing relationships.

6. Use LinkedIn to support your business development efforts

As senior professionals shift towards business development, LinkedIn serves as an effective tool for outreach and brand building. Potential clients often research professionals before engaging with them, and a well-maintained LinkedIn profile enhances credibility and visibility.

7. Observe and learn from industry leaders

Take inspiration from other successful professionals in your field. Follow top tax professionals, firms, and industry influencers to stay informed and improve your own LinkedIn strategy. Many recruitment professionals also use LinkedIn daily—leveraging their profiles can provide useful insights.

Why LinkedIn matters for tax professionals

LinkedIn is far more than a digital CV, it’s a powerful networking and business development tool. By maintaining an updated, engaging, and professional presence, tax professionals can expand their reach, showcase their expertise, and unlock new career opportunities.

If you have any questions about optimising your LinkedIn profile, don’t hesitate to contact us.

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About the author

Claire Cheung is an experienced Tax recruiter at Ambition, working closely with big 4, top 10, top 100 and boutique practices. Claire specialises in placing Director and Partner level candidates across all taxes, and US Tax and Global Mobility candidates at all levels .

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