Email Marketing Assistant Manager
The main responsibilities of the role will include:
Using past and current campaign performances to recommend strategies and campaigns that will increase loyalty and engagement
Maintaining and updating relevant databases and systems
Managing development and improvement of mailing list configuration
Advising on data segmentation to encourage client acquisition
Advising on data segmentation to encourage client loyalty and retention
Working with IT to ensure the CRM platform structure and architecture are effective
Identifying optimal channels for acquiring new email subscribers, social media campaigns and other online channels
If you have proven experience working within email marketing, creating and launching email campaigns in financial or professional services; have advanced knowledge of email marketing, including the use of marketing automation, personalisation and dynamic content; and have experience in working on multiple campaign management tools such as Salesforce, Microsoft Dynamics (CRM), content management software (CMS) and email service providers (ESPs), then you could be suitable for this role.
If you would like to know more or wish to be considered, please apply!