PR Specialist

This is an interesting and diverse role spanning financial services. M&A, private equity, private credit and capital markets, and requires the ability to deliver a broad range of public relations activities. As well as involving extensive liaison with partners, reporters, and co-ordinating with marketing colleagues, the role will liaise with people at all levels across the firm and with external parties including our PR agencies and clients as appropriate.

Essential Job Functions:

Drive the planning and delivery of London-focused transactional media engagement in close collaboration with the Associate Director, through:

• Acting as a day-to-day point of contact with the press, with a particular emphasis on the firm's transactional practices focused on financial services, M&A, private equity, private credit and capital markets.
• Leveraging knowledge of the financial services, asset management and private equity sectors to identify and pursue media opportunities that resonate with key target audiences.
• Identifying suitable profile opportunities including comment pieces, byline articles, case studies and more across national, broadcast, trade and regional titles.
• Building and maintaining relationships with target reporters and monitoring editorial calendars of relevant publications.
• Scheduling and organising media briefings, including preparing partners for media interviews and advising on press response techniques.
• Writing press releases, articles and other communications materials, including crafting angles to improve the newsworthiness of practice news/announcements.
• Regularly attending practice group meetings and engaging directly with partners to identify and deliver media opportunities which support practice group business plans and enhance the firm's market profile.
• Working closely with external PR agencies to ensure EMEA PR activities are co-ordinated.

Knowledge, skills and abilities:

• Excellent organization skills. Ability to prioritize and coordinate own work, multitask efficiently and work under tight deadlines and in stressful situations.
• Capable of generating first drafts that require minimal revision.
• Proven ability to deal with complex subject matter - preferably legal.
• Experience using PR tools including PR media database and media monitoring platforms.
• Highly motivated and collaborative, with strong interpersonal skills and a proactive approach.

Education and Experience:

• Degree level educated. with an emphasis on English, communications or similar.
• 3-5 years of relevant PR / communication experience, including experience in financial services, asset management, private equity or private credit media relations.
• Significant UK media contacts including UK and global financial services and asset management media contacts.
• An understanding of the UK legal media landscape is preferred.

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