Marketing Specialist

Marketing Specialist
Leading Global Consultancy
Supporting a team who specialise in digital product development & design
6 month FTC
£45,000 - £53,000

Are you an experienced Marketing Specialist who is looking for a new contract role? Would you like to work in a hugely progressive, forward thinking, dynamic environment as part of a team who are well regarded and respected? Would you love to work with colleagues who are engaging, collaborative and diverse? Does the thought of being an integral part of shaping something truly innovative excite you? If so, this Marketing Specialist role is PERFECT for you!

Working for one of the world leading consultancy firms, this Marketing Specialist role will be supporting a technology team with a wide range of projects, initially on a 6 month contact, but there may be an opportunity to become permanent for the right person.

There will be a real focus on content and communication in this role, supporting the positioning of the brand and their innovative offering. You'll need a combination of a marketing and publishing mindset, with a 'customer first' mindset - in essence you will be a 'corporate storyteller'

Working with a hugely talented team of senior stakeholders, the Marketing Specialist role will include:

• Working closely with the sector leads to deliver an effective content and comms strategy, to position the firm as the leading voice in digital product development and design
• Plan, execute and coordinate an integrated comms strategy across industry practice areas, marketing initiatives and campaigns
• Identify gaps and create/commission inspiring and engaging high quality content, gaining input from key stakeholders across the organisation.
• Ensuring all content produced is on-brand and optimised for search and user experience across all channels
• Gather data and handle analytics and make recommendations based on results
• Work with Industry leads to leverage market data to develop content themes/topics and execute a plan to develop assets
• Establish workflow for requesting, creating, editing and publishing content

In order to be successful in this Marketing Specialist role, you will need:

• Proven editorial skills. Outstanding command of the English language
• Training in how to tell a story using words, images or audio and an understanding of how to create content that draws an audience
• Skilled at both long-form content creation and real-time content creation and distribution strategies and tactics
• Clear articulation of the business goal behind the creation of a piece (or series) of content
• Project management skills to manage editorial schedules and deadlines within corporate and on-going programme campaigns
• Great people skills
• Fluency in web analytics tools, social media marketing applications and leading social media monitoring platforms
• A willingness to embrace change and to adapt strategies as required
• Great powers of persuasion and presentation (PowerPoint & Miro)
• Enjoy familiarizing yourself with a wide variety of topics and helping to shape diverse projects

Key Qualifications Required:

• Bachelor's degree in English, Journalism or related communications field or relevant experience
• 5+ years of experience, preferably from a tech and/or agency environment
• An understanding of how professional services firms operate
• International experience (desirable not essential)
• Extensive experience in multichannel content creation
• Experience with creating compelling messages for different target demographics
• Experience networking & forming relationships in a global firm