BD & Marketing Consultancy & Property Market Insights Q4 2018

Published on 1^st October 2018

Within the Consultancy space throughout Q3, we’ve seen a definite increase in mid-manager level marketing roles ranging from £40,000 to £55,000.

Positions at this level are mostly seeking candidates with a broad marketing skill-set including; marketing strategy implementation, full end-to-end management of large-scale campaigns, and those with the ability to engage and advise senior stakeholders and leaders.

Content and thought leadership skills continue to be key for firms when hiring mid-level Marketing Managers. Roles at all levels are continuing to require an understanding of digital marketing. Functions appear to be increasing overall focus and investment on digital resources and internal capability.

Throughout Q3 and going into Q4, the majority of our volume is coming from the Engineering and Construction consultancy space. These roles remain in the trend of mostly being marketing/communications managers and seem to be coming up in the larger global businesses looking to expand their marketing functions due to growth.

Employers

When hiring talent, the biggest challenge we’re seeing employers face, is timeframes, resulting in missing out on candidates to competitors.

We’re entering a time of the year in which hiring managers are facing pressure to have full teams for when January arrives. Due to this, there are more roles on the market meaning candidates have much more to choose from and are harder to secure.

Firms which are able to move the interview process along swiftly and efficiently are the ones securing the best talent in good time.

Candidates

We’ve experienced a certain influx in candidates looking to move away from the traditional professional services environments such as legal/accountancy. This seems to be due to marketers desire to work in an environment where their voice can be heard.

It is becoming more common for marketing professionals to want responsibility for driving creativity and becoming real thought partners to the senior leadership team and overall business.

Predictions for the coming quarter

As Q4 draws closer, we’re expecting the volume of Marketing Manager roles to increase further with the busy run up to Christmas.

We are also being made aware of upcoming senior appointments at Senior Marketing Manager/Head of Marketing level. We expect these roles to become live through October and November. These areas are generally looking for proactive and creative marketers who have held autonomous positions which have required them to advise.

BD, Marketing & Communications Salaries Q4 2018*

Notes on salary table:

1. Titles and levels vary from organisation to organisation 

2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly

3. Roles outside of London are likely to be £5K - £10K lower than the salaries indicated above.

4. 12-month base salaries are assumed 

5. All other benefits and bonuses are in addition to these figures

6. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances