Published on 20th October 2017
One the biggest challenges for employers across professional services firms continues to be a lack of available talent. Despite the usual slow-down in activity across the holiday season, we still saw high job numbers and a shortage of candidates and there seems to be no sign of this letting up. Shortages are particularly acute at executive to middle-management level across Business Development & Marketing.
One of the noticeable side effects of a candidate short market has been the large increase of people receiving multiple offers across multiple firms as well as receiving counter offers from their existing employers as firms fight it out for the best available talent. Whilst this can be desirable for candidates, even more care needs to be taken around selecting the right opportunities for the right reasons.
Overall we have also seen recruitment processes take longer. Whilst the holiday season will have exacerbated this, firms are still placing more rigour around their hiring to ensure they get people that can deliver on the commercial needs, particularly those that are partner or client facing. Those firms that have been able to move processes quickly and articulate the opportunity and benefits early in a process have typically had greater success at securing talent.
Skills in Demand
Throughout the last 3 months, we have seen an increase in Communications role in the legal sector. These have been a step away from your traditional PR & Media roles and instead more focussed on internal communications and/or driving thought leadership campaigns. This follows the trend we saw in some of the management consultancies at the beginning of the year.
In accountancy & advisory firms we are still seeing a drive on hiring sales staff which are client facing and typically commission based. In addition, BD & Marketing roles that are more sector / practice aligned, that are more strategic and work more closely with the partners to help drive revenue and client growth.
We have also seen an increase in regional opportunities, typically in locations such Birmingham, Bristol & Manchester as firms continue to look at alternative locations to London. This has created further and more senior opportunities for those individuals in the regions but also to those individuals in London that may have previously felt London was the only viable option to establish their professional services BD & Marketing careers.
Predictions for the Coming Quarter
Early signs suggest a busy end to the year as most firms are still making replacement hires where there has been churn or in a lot of case are still looking to expand certain areas of their marketing, BD and communications functions. We’ve also seen a number of teams go through various degrees of restructure as they look for the right blend of skillsets and personal in teams. Client Relationship Management, Communications and Content roles are all expected to be high on the agenda together with the high volume of opportunities we expect across BD and Bids.
BD, Marketing & Communications Salaries Q4 2017*
|Job Title||Permanent Salary per annum (£)||Contract Rate (£)|
|Bids / Proposals Specialists|
|Head of Bids||80K - 110K||350 - 500 per day|
|Senior Bid Manager||65K - 90K||200 - 350 per day|
|Bid Manager||50K - 65K||26 - 33 per hour|
|Senior Bid Executive||40K - 50K||21 - 26 per hour|
|Bid Executive||30K - 40K||15 - 21 per hour|
|Bid Assistant||25K - 30K||13 - 15 per hour|
|BD Director||100K+||450+ per day|
|Head of BD||85K - 130K||400 - 500 per day|
|Senior BD Manager||70K - 90K||320 - 400 per day|
|BD Manager||55K - 70K||28 - 36 per hour|
|Senior BD Executive / Coordinator||38K - 55K||19 - 28 per hour|
|BD Executive / Coordinator||30K - 40K||15 - 21 per hour|
|BD Assistant||25K - 30K||13 - 15 per hour|
|BD Administrator||22K - 25kK||11 - 13 per hour|
|Client Relationship Management|
|Head of Client Relationships||80K - 120K||380 - 500 per day|
|Senior Client Relationship Manager||70K - 90K||320 - 400 per day|
|Client Relationship Manager||50K - 75K||26 - 38 per hour|
|Senior Client Relationship Executive||35K - 50K||18 - 26 per hour|
|Client Relationship Executive||30K - 40K||15 - 21 per hour|
|Communications (including internal comms and CSR)|
|Head of Communications (Global remit)||80K - 140K||550 - 380 per day|
|Head of Communications (National or Europe remit)||70K - 100K||320 - 400 per day|
|Communications Manager||50K - 60K||26 - 31 per hour|
|Senior Communications Executive||38K - 45K||20 - 23 per hour|
|Communications Executive||30K - 35K||15 - 18 per hour|
|Communications Assistant||22K - 30K||13 - 14 per hour|
|CRM Database Manager||50K - 60K||26 - 31 per hour|
|CRM Database Executive / Steward||30K - 35K||15 - 18 per hour|
|CRM Database Administrator / Assistant||25K - 28K||13 - 14 per hour|
|Senior Design Executive||35K - 45K||18 - 23 per hour|
|Design Executive||30K - 35K||15 - 18 per hour|
|Design Assistant||23K - 28K||12 - 14 per hour|
|Digital / Online / Web|
|Head of Online / Digital||70K - 120K||380 - 520 per day|
|Web Content Manager / Online Manager||45K - 60K||23 - 31 per hour|
|Social Media Executive||30K - 35K||18 - 23 per hour|
|Web Content Executive||30K - 35K||15 - 18 per hour|
|Web Content Assistant||25K - 28K||15 - 18 per hour|
|Head of Events||60K - 80K||380 - 250 per day|
|Events Manager||45K - 60K||23 - 31 per hour|
|Events Senior Executive||35K - 45K||18 - 23 per hour|
|Events Executive||30K - 35K||15 - 18 per hour|
|Events Assistant||23K - 30K||12 - 15 per hour|
|Head of Marketing / Marketing Director||90K+||400+ per day|
|Senior Marketing Manager||60K - 85K||31 - 38 per hour|
|Marketing Manager||40K - 60K||21 - 31 per hour|
|Senior Marketing Executive||35K - 40K||18 - 21 per hour|
|Marketing Executive / Coordinator||28K - 35K||14 - 18 per hour|
|Marketing Assistant||24K - 28K||13 - 14 per hour|
|Marketing Administrator||21K - 23K||11 - 13 per hour|
|Head of PR (Global remit)||80K - 120K||550 - 380 per day|
|Head of PR (National or Europe remit)||70K - 90K||320 - 450 per day|
|PR Manager||45K - 70K||26 - 36 per hour|
|PR Senior Executive||40K - 50K||21 - 26 per hour|
|PR Executive||28K - 40K||15 - 21 per hour|
|PR Assistant||21K - 27K||11 - 14 per hour|
* Notes on salary table
1. Titles and levels vary from organisation to organisation.
2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
3. 12-month base salaries are assumed.
4. All other benefits and bonuses are in addition to these figures.
5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances.