BD Marketing and Communications Market Insights and Salaries Q3 2017

BD, Marketing and Communications Market Insights Q3 2017

Published on 17th July 2017

Following a sluggish start to 2017 there was a positive upturn in hiring for BD, Marketing and Communications professionals across the second quarter of the year. 
The numbers of jobs across our professional services clients mirrored almost exactly the numbers of jobs we saw this time last year, so despite there being a great deal of uncertainty in the market, this hasn’t affected the appetite of firms to hire staff in their BD, Marketing & Communications functions. 
One noticeable change is the increased level of scrutiny many firms are putting on potential hires.  In many cases, this has led to lengthier recruitment processes and more specific expectations being placed on previous experience and skills.  As a result, many vacancies are taking longer to fill than normal.

Skills in Demand 

There has been increased demand in the legal sector to secure Business Development professionals with both legal experience and experience in the sector and/or practice area for which they are recruiting.  Consequently, firms have been battling it out for talent among a much smaller pool of people and some job seekers have managed to secure large salary increases as a result of this. 

In accountancy, we have seen continued demand for sales talent and we would expect this to continue. One of the major differences we have observed over the last quarter has been the increase in more client care roles which previously only existed in the legal sector. 

Within consultancy, firms are generally more open to hiring individuals that do not have prior consultancy experience, however they are expected to have the relevant practice and sector experience. 

We have seen a continued increase in content and thought leadership roles at both the strategic level and operational levels. With increased competition in the market, it is clear that strong positioning and perception has been key for firms, hence the need to recruit in this area.
Assistant and executive level roles are frequently becoming available across professional services. At this level, firms are generally more flexible and open to hiring people from out of sector who have transferable skills with prior client-facing BD roles.

We have also seen an increased demand in regional opportunities particularly in Birmingham, Bristol and Manchester, meaning greater choice for individuals that are not necessarily looking for typical London roles.


Predictions for the Coming Quarter

We generally expect the market to slow a little over the third quarter.  With key decision makers being less available, many firms use this period to take stock and critically review what roles they require before the end of the year.  

With the frequent changes occurring in professional services due to various factors such as M&A activity and the large amount of movement at Director level, we expect there to be a decent amount of attrition in firms. 
The current candidate shortage is likely to remain, so firms will inadvertently have to work harder to secure and to retain the strongest talent. 

BD, Marketing & Communications Salaries Q3 2017*

Job Title Permanent Salary per annum (£) Contract Rate (£)
Bids / Proposals Specialists
Head of Bids 80K - 110K 350 - 500 per day
Senior Bid Manager 65K - 90K 200 - 350 per day
Bid Manager 50K - 65K 26 - 33 per hour
Senior Bid Executive 40K - 50K 21 - 26 per hour
Bid Executive 30K - 40K 15 - 21 per hour
Bid Assistant 25K - 30K 13 - 15 per hour
Business Development
BD Director 100K+ 450+ per day
Head of BD 85K - 130K 400 - 500 per day
Senior BD Manager 70K - 90K 320 - 400 per day
BD Manager 55K - 70K 28 - 36 per hour
Senior BD Executive / Coordinator 38K - 55K 19 - 28 per hour
BD Executive / Coordinator 30K - 40K 15 - 21 per hour
BD Assistant 25K - 30K 13 - 15 per hour
BD Administrator 22K - 25kK 11 - 13 per hour
Client Relationship Management
Head of Client Relationships 80K - 120K 380 - 500 per day
Senior Client Relationship Manager 70K - 90K 320 - 400 per day
Client Relationship Manager 50K - 75K 26 - 38 per hour
Senior Client Relationship Executive 35K - 50K 18 - 26 per hour
Client Relationship Executive 30K - 40K 15 - 21 per hour
Communications (including internal comms and CSR)
Head of Communications (Global remit) 80K - 140K 550 - 380 per day
Head of Communications (National or Europe remit) 70K - 100K 320 - 400 per day
Communications Manager 50K - 60K 26 - 31 per hour
Senior Communications Executive 38K - 45K 20 - 23 per hour
Communications Executive 30K - 35K 15 - 18 per hour
Communications Assistant 22K - 30K 13 - 14 per hour
CRM Database
CRM Database Manager 50K - 60K 26 - 31 per hour
CRM Database Executive / Steward 30K - 35K 15 - 18 per hour
CRM Database Administrator / Assistant 25K - 28K 13 - 14 per hour
Senior Design Executive 35K - 45K 18 - 23 per hour
Design Executive 30K - 35K 15 - 18 per hour
Design Assistant 23K - 28K 12 - 14 per hour
Digital / Online / Web
Head of Online / Digital 70K - 120K 380 - 520 per day
Web Content Manager / Online Manager 45K - 60K 23 - 31 per hour
Social Media Executive 30K - 35K 18 - 23 per hour
Web Content Executive 30K - 35K 15 - 18 per hour
Web Content Assistant 25K - 28K 15 - 18 per hour
Head of Events 60K - 80K 380 - 250 per day
Events Manager 45K - 60K 23 - 31 per hour
Events Senior Executive 35K - 45K 18 - 23 per hour
Events Executive 30K - 35K 15 - 18 per hour
Events Assistant 23K - 30K 12 - 15 per hour
Head of Marketing / Marketing Director 90K+ 400+ per day
Senior Marketing Manager 60K - 85K 31 - 38 per hour
Marketing Manager 40K - 60K 21 - 31 per hour
Senior Marketing Executive 35K - 40K 18 - 21 per hour
Marketing Executive / Coordinator 28K - 35K 14 - 18 per hour
Marketing Assistant 24K - 28K 13 - 14 per hour
Marketing Administrator 21K - 23K 11 - 13 per hour
Head of PR (Global remit) 80K - 120K 550 - 380 per day
Head of PR (National or Europe remit) 70K - 90K 320 - 450 per day
PR Manager 45K - 70K 26 - 36 per hour
PR Senior Executive 40K - 50K 21 - 26 per hour
PR Executive 28K - 40K 15 - 21 per hour
PR Assistant 21K - 27K 11 - 14 per hour


* Notes on salary table

1. Titles and levels vary from organisation to organisation.
2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
3. 12-month base salaries are assumed.
4. All other benefits and bonuses are in addition to these figures.
5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances.