BD, Marketing and Communications Market Insights Q2 2017
Published on 5th April 2017
2017 hiring started slowly across Professional Services firms for Business Development, Marketing & Communications staff. However, by February the market began to pick up and job vacancies increased across the board.
One of the major highlights so far this year has been the increase in hiring at Director and 'Head of' level. This has been particularly prevalent within the legal sector where we saw hiring at this seniority increase to levels beyond that of the entire of 2016. Whilst hiring was mainly down to churn rather than due to newly created roles, we do expect this trend to continue through Q3 as more change is expected across professional services firms due to restructuring, M&A activity and on-going change in the political and economic landscape.
Skills in demand
The other major trend of the year so far has been the shortage of job seekers in BD, Marketing and Communications versus the number of jobs available in the market. We have seen a shortage of talent across most areas from assistant to senior manager level but firms have particularly struggled to secure talent for BD Executive roles, Senior Manager roles (£70K- £90K), Marketing Managers (£45K– £65K) as well as the typically talent-short areas of Bids and PR.
Predictions for the coming quarter
So far, the signs are positive and everything points to continued demand for talent across BD, Marketing & Communications within the professional services area over the coming months.
Our advice for employers is to be prepared for a shortage of candidates when it comes to hiring in the coming months.
For job seekers, be prepared for interview processes to take longer than usual as there continues to be increased rigour over hiring.
BD, Marketing & Communications Salaries Q2 2017
| Job Title | Permanent Salary per annum (£) | Contract rate (£) |
| Bids / Proposals Specialists | ||
| Head of Bids | 80K - 110K | 350 - 500 per day |
| Senior Bid Manager | 65K - 90K | 200 - 350 per day |
| Bid Manager | 50K - 65K | 26 - 33 per hour |
| Senior Bid Executive | 40K - 50K | 21 - 26 per hour |
| Bid Executive | 30K - 40K | 15 - 21 per hour |
| Bid Assistant | 25K - 30K | 13 - 15 per hour |
| Business Development | ||
| BD Director | 100K+ | 450+ per day |
| Head of BD | 85K - 100K+ | 400 - 450 per day |
| Senior BD Manager | 70K - 90K | 320 - 400 per day |
| BD Manager | 55K - 70K | 28 - 36 per hour |
| Senior BD Executive / Coordinator | 38K - 55K | 19 - 28 per hour |
| BD Executive / Coordinator | 30K - 40K | 15 - 21 per hour |
| BD Assistant | 25K - 30K | 13 - 15 per hour |
| BD Administrator | 22K - 25kK | 11 - 13 per hour |
| Client Relationship Management | ||
| Head of Client Relationships | 80K - 110K | 380 - 500 per day |
| Senior Client Relationship Manager | 70K - 90K | 320 - 400 per day |
| Client Relationship Manager | 50K - 75K | 26 - 38 per hour |
| Senior Client Relationship Executive | 35K - 50K | 18 - 26 per hour |
| Client Relationship Executive | 30K - 40K | 15 - 21 per hour |
| Communications (including internal comms and SCR) | ||
| Head of Communications (Global remit) | 80K - 140K | 550 - 380 per day |
| Head of Communications (National or Europe remit) | 70K - 100K | 320 - 400 per day |
| Communications Manager | 50K - 60K | 26 - 31 per hour |
| Senior Communications Executive | 38K - 45K | 20 - 23 per hour |
| Communications Executive | 30K - 35K | 15 - 18 per hour |
| Communications Assistant | 22K - 30K | 13 - 14 per hour |
| CRM Database | ||
| CRM Database Manager | 50K - 60K | 26 - 31 per hour |
| CRM Database Executive / Steward | 30K - 35K | 15 - 18 per hour |
| CRM Database Administrator / Assistant | 25K - 28K | 13 - 14 per hour |
| Design | ||
| Senior Design Executive | 35K - 45K | 18 - 23 per hour |
| Design Executive | 30K - 35K | 15 - 18 per hour |
| Design Assistant | 23K - 28K | 12 - 14 per hour |
| Digital / Online / Web | ||
| Head of Online / Digital | 70K - 120K | 380 - 520 per day |
| Web Content Manager / Online Manager | 45K - 60K | 23 - 31 per hour |
| Social Media Executive | 30K - 35K | 18 - 23 per hour |
| Web Content Executive | 30K - 35K | 15 - 18 per hour |
| Web Content Assistant | 25K - 28K | 15 - 18 per hour |
| Events | ||
| Head of Events | 60K - 80K | 380 - 250 per day |
| Events Manager | 45K - 60K | 23 - 31 per hour |
| Events Senior Executive | 35K - 45K | 18 - 23 per hour |
| Events Executive | 30K - 35K | 15 - 18 per hour |
| Events Assistant | 23K - 30K | 12 - 15 per hour |
| Marketing | ||
| Head of Marketing / Marketing Director | 90K+ | 400+ per day |
| Senior Marketing Manager | 60K - 85K | 31 - 38 per hour |
| Marketing Manager | 40K - 60K | 21 - 31 per hour |
| Senior Marketing Executive | 35K - 40K | 18 - 21 per hour |
| Marketing Executive / Coordinator | 28K - 35K | 14 - 18 per hour |
| Marketing Assistant | 24K - 28K | 13 - 14 per hour |
| Marketing Administrator | 21K - 23K | 11 - 13 per hour |
| PR | ||
| Head of PR (Global remit) | 80K - 120K | 550 - 380 per day |
| Head of PR (National or Europe remit) | 70K - 90K | 320 - 450 per day |
| PR Manager | 45K - 70K | 26 - 36 per hour |
| PR Senior Executive | 40K - 50K | 21 - 26 per hour |
| PR Executive | 28K - 40K | 15 - 21 per hour |
| PR Assistant | 21K - 27K | 11 - 14 per hour |
* Notes on salary table
1. Titles and levels vary from organisation to organisation.
2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
3. 12-month base salaries are assumed.
4. All other benefits and bonuses are in addition to these figures.
5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances.