Spotlight on Tom Luong - CRM Advisor

Spotlight on Tom Luong - CRM Advisor

Published on 15th March 2017

Tom Luong has spent nearly a decade working in legal marketing.  He currently works as a CRM advisor for a top international law firm.  

Ambition caught up with Tom to find out what he likes most about his role and how he has progressed his career so far.

 Why did you choose a career in legal marketing?

This may sound like a cliché from a Hollywood film but I didn’t find marketing, marketing found me. I started out in the legal sector almost 10 years ago and have stayed in this sector through choice – although some may find it hard to believe. Working in any sector has its own challenges and legal is the same. Marketing in legal is different to marketing a global brand as it provides opportunities to work across different departments.

How did you get to where you are today?

I’ve worked in several different marketing roles after studying. Through gaining experience in different areas, I have slowly worked my way up to where I am today, learning and taking in as much as possible along the way.

What does your current role involve?

My role involves the day to day management of the firm’s systems but it can vary from project work through to an urgent marketing campaign.

What do you like most about your job?

I’ve spent almost a decade in this area of work. Time really does fly in the legal world and that’s part of what makes my role so enjoyable. Being able to fluctuate between daily tasks and project work keeps me on my toes, but more importantly, having a network of people and a management team wanting you to succeed is a real plus. I’m fortunate that the people I work with are my friends and that’s really important to me.

What skills are required in your role?

Every role I have worked in has required a certain level of skill and expertise which is crucial of course. What I’ve found helpful to me, and what I do for those around me, is to always show patience and empathy. I’m a firm believer that you also need to regularly try new things to be successful, otherwise things become stagnant and you/the firm get left behind.

Describe a typical day?

A typical day would be to spend the first hour of the day managing any queries from the previous day. This would be followed by picking up daily requests for website, intranet and marketing campaigns throughout the day as well as providing desk support for those who need it.

What advice do you have for any marketers starting out in their career?

Take your work seriously but not yourself.

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