Published on 22nd March 2017
As a specialist BD, Marketing and Communications recruiter for the legal sector, I receive countless emails and calls for advice from graduates who are looking to take their first step into the world of marketing but don’t know which roles to apply for.
I also meet many candidates with up to a year’s experience in a particular field of marketing but are unsure where to take their career next.
The great thing about embarking on a career in BD or marketing is that there are so many different roles to choose from. You can opt to become a specialist in a particular field that interests you, or you can choose a more generalist role that enables you to get involved in a wide variety of tasks.
Below I have outlined some of the most common marketing roles people choose when starting out in their BD & marketing career.
1. Marketing Assistant
A generalist role that enables you to get involved in a wide variety of different areas. You will often work as part of the wider marketing team or under a marketing manager. Tasks generally include producing marketing collateral to promote the firm’s credentials, client relationship management activities, updating the website with relevant content, uploading articles to social media platforms, prepare marketing statistics and other administrative duties. In smaller firms, you may also get involved with organising events and PR.
2. Business Development Assistant
The Business Development team’s priority is to help the company acquire new customers and to sell additional products or services to existing clients. As the Business Development Assistant your duties are likely to include assisting with client research, putting together Directory submissions and assisting with bids and presentation materials.
3. Events Assistant
As the title suggests, Events Assistants get involved in all aspects of planning and organising company events. Duties include creating email invitations, creating invitation lists in InterAction or the company CRM database, ensuring client information is up to date on the system, ensuring all costs relating to the event remain in budget and assisting with the production of event materials. As you are likely to be attending the events you help organise, this role may give you the opportunity to travel.
4. Internal Communications Assistant
In this role, you will create and distribute content to be used internally within the firm. This may include writing content for the company newsletter, designing posters or other materials to promote internal events or campaigns and updating the company intranet.
5. CRM Assistant
Companies gather vast amounts of data about their customers today, so they need CRM specialists to help them understand what the data means, and how they can use it in their marketing activities. The CRM Assistant will typically get involved in helping to maintain the company database, ensuring data is ‘clean’ and up to date, communicating with fee earners and compliance in regards to data changes, creating mailing lists and training other members of staff to use the system.
6. Digital Marketing Assistant
Digital Marketing Assistants are responsible for supporting online marketing campaigns, updating and maintaining the company website, carrying out SEO and keyword research, posting content on social media, reporting on analytics and managing/sourcing photography and video for online channels.
7. PR Assistant
A PR Assistant’s duties will include responding to press enquiries, assisting in implementing the firm’s PR plans, creating and editing a wide range of written materials for external newsletters, monitoring and tracking press coverage and producing reports and graphs to share internally.
These are just some of the roles we recruit for at Ambition and all offer fantastic potential for career progression and a great working culture within the top Professional Services firms.